Cannabis Market at a Glance

More than 50 countries around the world have legalized some form of medical cannabis. Despite extensive global prohibition, over 263 million people around the world consume cannabis every year. The global total cannabis market (regulated and illicit) is estimated to be $344 billion USD.

The top five regional markets are:

  • Asia ($132.9 billion)

  • North America ($85.6 billion)

  • Europe ($68.5 billion)

  • Africa ($37.3 billion)

  • Latin America ($9.8 billion)

There are an estimated 1.2 billion people worldwide suffering from medical conditions for which cannabis has shown to be of therapeutic value. Adoption of medical cannabis treatment, by even a small proportion of that population, will create a massive market.

Regions such as Latin America and Africa, are poised to potentially compete in the export market with low production costs and optimal climate for outdoor growing that would allow two to three harvests a year rather than just one.

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